B reast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?
We used to march in the streets; now we run for a cure. ~ Barbara Ehrenreich, author and social critic.
PINK RIBBONS, INC. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” has been hijacked by a shiny, pink story of success.
The film recently celebrated its World Premiere at TIFF, where it was named one of the TOP 10 Films. It opens in Canadian theatres on February 3, 2012.
Must-see documentary for all women. Exposes the total sham of the “pink ribbons” commercialization push by Komen. If you think you can cure cancer by buying “pink” products, think again. Watch this preview and see the movie.
Check out the official film website at: